My classmate Ralu provides a helpful blog posting providing the pros and cons of using YouTube for uploading videos for our organisations.I have found the use of YouTube to be an excellent way to engage online social networks at my workplace, as we provide videocasts of health care experts speaking to important topical health issues for our communities; posted on YouTube as well as our website. Our team has recently complemented this with accompanying blogs on our website, as well as an active Twitter and Facebook account and interactive e-newsletter for our communities.
The following videocast was posted on YouTube on September 26, 2007, at a controversial time when the HPV vaccine was being given to girls and young women across Canada. There was a lack of credible research-based information available on the issue at the time, and the hospital provided this videocast of a leading clinical researcher in the area to provide clarity and balance, correct inaccurate reports spreading in both 'real' and online communities, and provide support for young women and families deciding whether they should participate in vaccination. The YouTube clip was accompanied by a link to the hospital's website on The Importance of the HPV Vaccine, that provided further information about the issue. The provincial government's health ministry soon after provided complementary multi-media educational advertisements on the topic as well, encouraging girls and young women to take the vaccine.
The following videocast was posted on YouTube on September 26, 2007, at a controversial time when the HPV vaccine was being given to girls and young women across Canada. There was a lack of credible research-based information available on the issue at the time, and the hospital provided this videocast of a leading clinical researcher in the area to provide clarity and balance, correct inaccurate reports spreading in both 'real' and online communities, and provide support for young women and families deciding whether they should participate in vaccination. The YouTube clip was accompanied by a link to the hospital's website on The Importance of the HPV Vaccine, that provided further information about the issue. The provincial government's health ministry soon after provided complementary multi-media educational advertisements on the topic as well, encouraging girls and young women to take the vaccine.
In the future, during a crisis, this established account with YouTube will help the hospital to communicate with and reach its publics, provide updates, correct incorrect information or rumours, and generally provide another online social network to engage our audiences.
I think we as communicators are still in the early stages and have a lot of learning to do, as do most organisations in this relatively new world of communication; which is why it is still just as important as ever to strategically think through and decipher each and every tool.
YouTube is an example of a social media opportunity to provide valuable content for our online networks and communities.
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