Power, Responsibility and Inequality

Gigi writes an excellent blog With Great Power Comes Great Responsibility. Similarly to how Gigi describes effects used in digital photography and editing, we as communicators have always had, and continue to have increasingly now, a role in creating responsible, ethical, accurate, diverse, accessible and transparent communications and representation of our organisations, brands, and audiences.

Some of this comes in the form of the written word, some is in graphical illustration, and some is by association in networks and links we provide online, etc. There are various 'touch points' in which our communications and brands quite literally 'touch'.

It is important for us to portray accurate honest depictions of reality in our pursuit of PR campaigns and goals, and maintaining a strong competitive edge in our industries.

The power in the PR role is not well acknowledged or discussed I find, but we certainly have a huge responsibility as practitioners to reject societal inequalities whenever possible and approach our strategies with a lens of inclusivity, accessibility, and diversity of our various audiences and not just focus on those who reinforce the current society's status quo.